Sam, let’s just jump right into it, because look, I know that you’ve been putting a lot of work into this, and to thinking through how Subzero really helps your customers with this challenge, and consequently how you talk about it as an organization, so why don’t you give us a little bit of background about you, and then let’s just get right into it. Jeff White: Yours sounds like a lot more fun than mine.Ĭarman Pirie: I gotta say, I got a feeling that that sounds like a lot of fun, actually. Sam Prudhomme: My French immersion was backyard barbecues in Appaloosa, so we’re probably in the same boat there. Yeah, six years of French immersion finally coming to a head. And we were chatting just before going live here, folks, that Sam’s last name is a nice bit of connection between our home of Nova Scotia and his original home in Louisiana, so we’re hoping that we get the pronunciation of Prudhomme correct. How are you all?Ĭarman Pirie: Yeah, fantastic. Sam Prudhomme: Thanks for having me, guys. Sam is the Vice President, Sales and Marketing, Mission Critical Environments at Senneca Holdings, and through that works with a number of their sub-brands, including Subzero Engineering and others. Jeff White: Yeah, so joining us today is Sam Prudhomme. Jeff White: Yeah, and it’s certainly something that impacts just about everybody in some way, shape, or form, whether they realize it or not. I’m excited for today’s guest, because I think we’re just gonna get another kind of lens on this work, and something that I think all marketers will be able to benefit from. And then, of course, we’ve had conversations where it’s going much more than just changing how something’s messaged, but you can tell that an organization is fundamentally transforming how they create value, how they account for their impact on the world, et cetera, and taking very evolved approaches to this. I think for our listeners, one thing that we… The genesis of today’s show is that of course our climate challenge is the story of our time, the challenge of our time, and we’ve already interviewed a number of manufacturing marketers who have expressed how either their corporate positioning is evolving or changing as a result of incorporating more sustainability thinking.
Certainly, lots of issues that affect everyone.Ĭarman Pirie: Yeah. Jeff White: It should be really interesting. It’s really, it’s good to be chatting today, so I’m looking forward to today’s show, you know? Carman, how are you doing, sir?Ĭarman Pirie: I am doing well, Jeff. My name is Jeff White and joining me today is Carman Pirie. Jeff White: Welcome to The Kula Ring, a podcast for manufacturing marketers, brought to you by Kula Partners. Creating a Sustainability Marketing Campaign That Buyers Can Relate To Transcript:Īnnouncer: You’re listening to The Kula Ring, a podcast made for manufacturing marketers.
0 kommentar(er)
